Episode 9: Is Success in Business Really Just Luck? Debunking the Myth and Sharing Truths
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Ever wondered if business success really comes down to luck? In this episode of Magnetic Profits, Alyssa Lang takes us on a raw and honest journey through personal setbacks, unexpected roadblocks, and the pivotal conversation that sparked today’s topic: Is it luck or something else that truly builds a thriving business?
Recorded from the road during a months-long solo travel adventure, Alyssa shares an inside look at how a major car breakdown, a costly Airbnb stay, and memories of her early days as a bartender all collided to inspire a deep dive into the realities behind entrepreneurship. She unpacks what people often label as “luck” in business, explaining why she believes the real magic is in timing, the right offer, and the willingness to pivot and put in the work, again and again.
From the highs of hitting seven-figure milestones to the lows of financial uncertainty, Alyssa opens up about how money and success really change us, and why relying on luck alone will never guarantee longevity or the ability to weather storms, whether personal or professional.
In this episode, you’ll hear:
Why people perceive business success as luck and how to reframe that thinking
How timing, market, and the right offer actually impact success in business
What really happens behind the scenes that others miss when they call it luck
How to adapt and pivot when market shifts (like AI or COVID) create new opportunities
Why discipline and vision matter more than luck for long-term business growth
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Recently, I found myself sitting in a car, talking business with a friend. We were catching up on life, road trips, and off-roading adventures when suddenly, he hit me with this question:
“Do you think your success in business was just luck?”
And here’s the thing, I didn’t flinch. Because I’ve heard this before. People look at the numbers, the lifestyle, the growth... and they assume it all happened fast. That it must’ve been timing. Or audience. Or luck.
But let’s talk about what it really takes to build something that lasts. Because I don’t believe in luck the way most people do.
The Backstory (and the Breakdown)
I’m midway through my annual cross-country travel trailer trip with my dog. This is something I’ve done for years as a way to reset, reconnect, and get out of the day-to-day. And on this leg of the trip my transmission blew out. In the middle of California. Eight hours from home.
Instead of spiraling, I extended my Airbnb, made a few calls, got the repairs sorted, and kept moving.
Not because it wasn’t stressful, but because my business could hold it. My systems, team, and financial planning could carry me, even when life threw a wrench in the plans. And that’s what got us to the conversation. That’s when my friend, who knew me back when I was a bartender in this same town, asked if this version of my life was just… lucky.
Let’s Break That Down: What “Luck” Actually Looks Like in Business
When people see fast growth, they want to attribute it to something external: timing, virality, a booming market.
And yes, all of those matter. When I launched Workflow Queen, my second business, just before the pandemic, the demand for digital templates, automation, and workflow systems skyrocketed. I had the right offer for the right audience, at the right time.
But do you know what that growth didn’t account for?
The months of silence before things clicked
The long nights refining my messaging
The coaching investments that taught me how to actually position my product
The internal conviction that my offer was the one—even when the results weren’t there yet
Yes, timing was aligned. But strategy is what sustained it.
If success was just about timing, everyone who started a business in 2020 would have a thriving company today. They don’t. Because luck doesn’t build legacy. Strategy, adaptability, and execution do.
Money Changed Me, And That’s Not a Bad Thing
I’ve been told that money changed me. And for a while, I second-guessed myself. Did it?
Now I know the answer: yes, it did. But not in the way people think.
Money didn’t change who I am. It gave me the freedom to become more of myself. To move through challenges with less fear. To choose aligned clients, take time off, and show up from a place of peace, not panic.
When my car broke down this time, I didn’t have to scramble. I didn’t have to panic over affording a new transmission or extending my stay. I had choices. That’s what money does when it’s paired with intention—it expands you. It doesn’t distort you.
What Most People Don’t See (And Why That’s Okay)
The people who think it was all luck?
They didn’t see:
The pivots I made before the market demanded them
The hiring mistakes and team reshuffles behind the scenes
The spreadsheets, forecasts, and strategic bets that made the growth sustainable
They don’t see the self-leadership required when it’s all on your shoulders. Or the long-game thinking it takes to build systems that make you replaceable without becoming irrelevant. And that’s okay. I’m not building this to prove anything. I’m building it because I believe women deserve to grow powerful, profitable businesses without burning out or giving up the life they actually want.
Creating Your Own Luck (aka How to Read the Market Like a Millionaire)
You don’t need luck. You need insight.
If you want to create consistent momentum that looks like “luck” to everyone else, start here:
Read the trends. What’s changing in your industry? What’s rising in demand?
Test relentlessly. Offers, messaging, workflows—be willing to iterate quickly.
Build for longevity. Think beyond the launch. What systems and team structures will carry you 6, 12, 24 months from now?
Use your numbers. Data is your compass—not just your scorecard. It tells you where the bottlenecks are, what’s profitable, and what’s not.
And most of all?
Move when the window opens. Strategy favors the decisive.
Luck Didn’t Build This Business, Discipline Did
The honest truth is that people will always have something to say.
They’ll call your momentum luck. Your pivots lucky. Your wins coincidence.
Let them.
You’ll be too busy building something that lasts.
Because when the world shifts (and it will), the Magnetic Millionaire doesn’t panic, she pivots. With clarity. With capacity. And with a financial strategy that backs her all the way.
And if you’re ready for support from someone who’s walked that road, I’d love to be in your corner.
Let’s create the kind of wealth that gives you freedom, not just numbers on a spreadsheet.
DM me @magneticprofits or book a call. Let’s build something that looks like luck, but we’ll know better.
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