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Big launches look super sexy on paper. When you hear someone say that they had a $446k launch, it sounds incredible, right? These big revenue numbers are attention-grabbing, and they make it seem like they "made it." But there's a lot more behind the scenes that most business owners don’t talk about when they share their launch numbers. In this episode, I’m pulling back the curtain and diving deep into one of my most successful launches where we hit $446k in revenue in just one week at one of my companies, Workflow Queen. I’m not just going to tell you how we got there, I’m going to spill the tea on what actually made it profitable, what didn't work, what I’d do differently next time, and since we’re obsessed with numbers here, I’m even going to share a real breakdown of the numbers with you.

Everyone wants to hit six figures, multiple six figures, and even seven figures. But there’s a big difference between revenue and profit and if you’re scaling your business to seven figures and beyond, you need to know the difference. The parts of a jaw-dropping launch that most seven-figure founders aren’t sharing with you are things like:

What they actually kept after taxes, expenses, and team costs.
Whether their business was even set up to handle that level of demand.
How big launches can actually hurt your business if you aren’t prepared.

In this episode you’ll hear:

How we actually brought in $446,540 and what the real take-home looked like

What worked really well (spoiler: it’s not just about ads or a big audience 👀)
The key mistakes I made — and how they almost burned me and my team out
Exactly what I would do differently next time to make it even smoother and more profitable
Why big launches can actually hurt you if your team and backend aren't ready
The tax planning, cash flow projections, and profitability strategies that most people never talk about (and why you need them to avoid the feast and famine cycle)

Resources mentioned in this episode:

🖥️ Workflow Queen

🏦 Relay Bank

👥 DreamPro Courses by Ariel Schiffer

👥 Alex Beadon (Launch Strategist)

💻 Together We Launch by Alex Beadon

Listen to the Full Episode here 👇🏼

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Big launches look super sexy on paper. When you hear someone say that they had a $446k launch, it sounds incredible, right? These big revenue numbers are attention-grabbing, and they make it seem like they "made it." But there's a lot more behind the scenes that most business owners don’t talk about when they share their launch numbers. In this episode, I’m pulling back the curtain and diving deep into one of my most successful launches where we hit $446k in revenue in just one week at one of my companies, Workflow Queen. I’m not just going to tell you how we got there, I’m going to spill the tea on what actually made it profitable, what didn't work, what I’d do differently next time, and since we’re obsessed with numbers here, I’m even going to share a real breakdown of the numbers with you.

Everyone wants to hit six figures, multiple six figures, and even seven figures. But there’s a big difference between revenue and profit and if you’re scaling your business to seven figures and beyond, you need to know the difference. The parts of a jaw-dropping launch that most seven-figure founders aren’t sharing with you are things like:

What they actually kept after taxes, expenses, and team costs.
Whether their business was even set up to handle that level of demand.
How big launches can actually hurt your business if you aren’t prepared.

The Reality of a Multi-Six-Figure Launch

Let’s set the scene: My original goal for this launch was $350K — a big goal, yes, but one I felt confident we could hit. We ended up surpassing that goal and brought in $446,540 in total revenue. Amazing, right? But before you start picturing me booking a first-class flight to Cabo, let’s break down what really happened behind the scenes:

💰 Total Revenue: $446,000

💸 Total Expenses: $127,000

💵 Cash in Hand (immediate revenue): $276,000

📝 Future Payments (installments): $170,000

🧾 Taxes Set Aside: $67,000

Net Profit After Expenses & Taxes: $319,000

Sound incredible? It was — but it didn’t happen by chance. It was the result of strategy, preparation, and understanding my numbers inside and out. In the world of online business and high-level creatives, there’s a lack of transparency around the numbers. You see it all the time - people sharing how much money they made, having a $50K cash month, six figure launches, you know how it goes. But truth be told, I don’t really care about those numbers. I want to know how much you actually took home from that. What does the PROFIT look like? We’re not just talking about basic expenses. We’re talking high-level.

What did you pay your team?
How much did you pay in Stripe fees?
What was your ad spend?
What did you set aside to pay the IRS?

I want to see their bottom line. This is the part that most people aren’t willing to share because the larger number is always sexier in their eyes.

Big Revenue Doesn’t Equal Big Profit

Most founders see those flashy revenue numbers and think, "Wow, they must be killing it." But the truth is, that number alone tells you nothing about the actual health of the business. In fact, a big revenue jump can put huge financial strain on your business if you aren’t prepared. When you’re scaling to multiple six or seven figures, your financial complexity grows dramatically. It’s no longer about just making sales. It’s about making sure your systems, finances, and operations can handle that growth.

Here’s what I mean:

When your revenue skyrockets, your expenses rise with it. Your team may need to expand, your systems may need upgrades, and your cash flow will likely become more unpredictable. Without the right business and financial plan, these changes can eat away at your profits faster than you expect.

Here’s what I learned firsthand during my $446K launch:

1. Your team may get overwhelmed.

We underestimated the post-launch workload, especially when it came to sales calls and onboarding. The result? Burnout across the team — and myself. As your business scales, your operations need to scale with it. Expanding team support and making sure your processes are ready to handle an influx of new students and clients is critical to protecting both your profit margins and your team’s well-being.

2. Expenses can skyrocket if you’re not strategic.

For this launch, I invested heavily upfront in assets, copywriting, and ads to build out this original bootcamp. While these investments paid off, I’ve learned that refining expenses and optimizing costs can drastically improve profit margins. Tracking your costs in real-time — and knowing exactly where your money is going — will allow you to adjust spending and make sure every dollar is being invested wisely.

3. Taxes will sneak up on you if you’re not proactive.

This is where so many business owners get tripped up. They see the huge influx of cash and forget that a chunk of it belongs to the IRS. I recommend setting aside 20-30% of your profit immediately to avoid scrambling at tax time. The bigger your launches become, the more crucial this step is. Don’t forget to talk with your CPA to get a more accurate % to set aside for taxes.

4. Profitability requires ongoing attention.

Revenue alone doesn’t create financial security — strong systems, cash flow management, and strategic planning do. For me, building cash flow projections and setting aside reserves immediately after the launch was a game-changer. It meant I knew exactly how long this influx of revenue would sustain my business — giving me the freedom to focus on scaling without constantly chasing cash.

The Bottom Line:

Revenue might be what grabs your attention, but profit is what drives long-term success. If you’re scaling to seven figures and beyond, don’t just focus on chasing sales. Focus on creating financial clarity and control — that’s what will give you the power to scale confidently.

The Key to a Profitable Launch Isn’t More Revenue — It’s Aligned Strategy

If you’re scaling to seven figures and beyond, you can’t just focus on "how much money can I make." You need to get strategic. You need to think ahead. And you need to be proactive. It’s time to ask questions like:

How can I manage my cash flow effectively? Cash flow forecasting is crucial. Know what money is coming in and what’s going out so you can plan accordingly. This allows you to make informed decisions without risking cash flow issues post-launch.
How can I create a sustainable post-launch plan? Don’t underestimate the post-launch workload. Your team will need systems in place to support new clients and students, deliver on your promises, and ensure every detail is handled efficiently. A lack of post-launch planning is one of the biggest reasons big launches fall apart.
What systems do I need in place to deliver a seamless experience to my clients and students? From onboarding to communication, your systems should make scaling easier, not harder. Clear SOPs, automated workflows, and well-trained team members are key to managing a successful high-revenue launch.

Here are some of the strategic moves that worked for this launch:

A Strong Pre-Launch Strategy: We spent 90 days setting up the launch and building trust, warming up our audience, and driving excitement. This allowed us to hit six figures within the first 30 minutes of open cart.
Sales Calls with a Strategic Twist: We offered group sales calls to streamline the process, which drastically reduced the time my team spent on individual calls while maintaining high conversion rates.
Clear Cash Flow Projections: Because I had a clear picture of our future revenue (including installment payments), I knew exactly how long this launch would sustain the business, giving me peace of mind.
Setting Aside Taxes Immediately: This is non-negotiable. If you’re not proactively setting aside for taxes, you’re setting yourself up for financial stress later.

The Biggest Lesson for Seven-Figure Founders

If there’s one thing I want you to take away from this, it’s this:

Your financial strategy must scale alongside your revenue.

More revenue means more moving parts — higher expenses, more cash flow complexity, and a greater need for strategic decisions. Your financial foundation has to be solid to support that growth.

If you’re serious about building sustainable wealth as a multi-six or seven-figure founder, your numbers aren’t something you can ignore. Your financial data isn’t just for tax season. It’s what empowers you to make strategic decisions that amplify your success.

So here’s my advice: Don’t just focus on making more money — focus on keeping more of it.

If you’re ready to build a financial strategy that scales with you, book a free consult call to see if we're a good fit to support you with structuring your launches for maximum profitability so you can keep more of what you earn, secure long term financial health, step away from the day to day to scale strategically.

Because the goal isn’t just to hit seven figures — it’s to build wealth that lasts.

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